So you think you have an idea for the next fad iPhone or Android app that will make you millions? CEO Spencer Forrest of Appiction would encourage you to think long-term about your app. That is exactly why he built such diverse teams at Appiction. With a focus on creating apps with a longer shelf-life, this end-to-end developer is helping the app development business get its second wind.

Appiction blends the trinity of smart phone app creation: creative, development and marketing. The Austin-based startup builds native and web apps for entrepreneurs, businesses and interactive advertising and marketing firms. The company’s end to end service don’t just launch apps, they launch app businesses.

I had a chance to interview Spencer Forrest to find out how he was able to create a successful company in what seems like a crowded market. Spencer is an entrepreneur that is able to combine his 20 years of experience in mobile, software deployment, and e-learning to take on one of his toughest challenges yet: creating apps that people will use more than once.

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